HPIX Showroom FW23 : Understated

Soo Joo Studio’s collection of mirrors in wood and bronze, and large ceramic stack vessels were exhibited in a Korean furniture store for the first time: HPIX Dosan, a luxury furniture and craft showroom in Seoul. The Momentum Mirror in Bronze was specially featured in the showroom window.

The concept of the for their fall/winter campaign of “Understated luxury, based in natural materials and with organic timeless forms” was inspired by Soo Joo’s artist statement and her furniture works in this collection.